HAVAS

Case

C-Segment car campaign

 

Goal

Generating leads through Facebook

 

Campaign

  • Competitive brands divived in age categories 28-44 and 45-65+
  • Retargeting(video, website, newsletter)
  • Lookalikes data

 

Results

digitalAudience Data results are highly relevant for the campaign, which also consists of retargeting, prospecting and lookalike data

CTR: 1,0% (average 0,74%)

CPC: €3,20 (average  €3,44)

Conversie%: 44,9% (average 44,6%)

CPA: €7,13 (average €8,05)