Subaru

Case

Social targeting: Subaru targets specific client profiles bases on Mosaic segments. digitalAudience has made these profiles available for targeting within the Facebook campaign

 

Target

Specific targeting of Mosaic segments in Facebook for generating leads and eventually the sale of cars.

 

Challenges

The size of the audiences need to be big enough but still need to be relevant for local cardealers.

 

Results

Although the target on total leads has not been met, the quality of leads was extremely high.