Bastiaan Spaans CCO Digital Audience

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digitalAudience Appoints Bastiaan Spaans as Chief Commercial Officer
Spaans will head the international expansion of the data technology provider

AMSTERDAM, Feb. 11, 2019 – Bastiaan Spaans (39) has joined digitalAudience as Chief Commercial Officer and partner. Spaans is responsible for the international growth of the data technology provider in Europe.

In the last 8 years Spaans has worked with Improve Digital. As svp commercial, he was responsible for the commercial activities and international growth of the company. Spaans has 15 years of experience in online advertising.

‘DigitalAudience is on the verge of international expansion and is leading the way in Europe to onboard off line data into the digital ecosystem’, says Spaans. ‘This is an interesting new phase and a great opportunity to help bring the company to a new level. We want to offer marketers more control, insight and value with their data.’

Ruben Niet, founder of digitalAudience, about the appointment of Spaans: ‘Our technology is unique in Europe. We now want to grow internationally. This quarter we will open an office in Stockholm to work on the Scandinavian market from there. More countries will follow in the short term. Bastiaan is the right person for the job. I am confident that his knowledge and experience will help us to gain a foothold in the European market with digitalAudience.’

About digitalAudience

digitalAudience is a technology provider with a focus on innovative marketing solutions. The company was founded in 2015, and provides a unique platform for linking online and offline data for more effective marketing campaigns. Through Customer Data Onboarding, marketers can enhance and enrich their first party offline CRM data with the rich data sets of digitalAudience and its data partners.

By now, 45 of the top 100 advertisers and almost all media agencies in The Netherlands are working with the data solutions of digitalAudience. digitalAudience’s proprietary technology provides seamless integration with the leading global DSP and DMP platforms, including DoubleClick, Adobe and Adform. In addition, digitalAudience works fully in accordance with the European privacy legislation, the GDPR.


Contact Information

For more information, please contact Ruben Niet (; 06 113 612 82) or Bastiaan Spaans (; 06 144 750 90).



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