Speaker 1: 
Martin Schlottmann, global business development director at YouGov.

Martin is an expert for solutions related to shopper and consumer behavior at YouGov shopper intelligence. He is responsible for developing approaches for effective targeting and measuring the impact of media on actual shopping behavior. As global director, he leads the business development media division and ensures scalability across international markets. He brings over 20 years of experience in market research and consulting across the entire marketing mix.

Martin will share how shopper data and insights can support partners and advertisers to reach the ideal shopper audience with more precision. Shopper audience activation means using unique, data-driven seed audiences built on real consumer shopping behavior – continuously measured purchases of real people in their real daily lives

Speaker 2:
Pim van Boekhold, Business Development for Ad Manager and Ad Data at DPG Media.

Pim has over 15 years of experience in digital advertising, specializing in programmatic buying. Throughout his career, he has played a pivotal role in shaping the programmatic advertising landscape in the Netherlands, driving innovation and industry growth. Until 2021, Pim held leadership roles at Greenhouse Group and GroupM, where he spearheaded Programmatic Strategy and Innovation across the organizations. Currently, he leads Business Development for Ad Manager and Ad Data at DPG Media, equipping advertisers and agencies with cutting-edge tools for self-serve and data-driven buying.

In this session, Pim from will explore the key trends reshaping the ad tech ecosystem. He’ll share DPG Media’s approach around data-driven buying and in-house advertising technology, along with a forward-looking view of what’s next.

Speaker 3:
Jelle De Bruin, Head ofAdvertising at Holland Casino.

In a world where trust is everything, doing things by the book—and proving it—can give your business a real edge. That’s exactly the approach Holland Casino has taken. With strict regulations to navigate, they’ve chosen to treat compliance not as a burden, but as a strategic advantage.

In this session, Jelle will show how embracing compliance has helped Holland Casino build credibility with customers, regulators, and partners alike. He’ll walk us through how making compliance part of the core business strategy can drive long-term trust and competitive strength.