digitalAudience Appoints Industry Veteran Jonathan Petrino as Advisor

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Petrino will guide the company on global expansion and new product offerings

AMSTERDAM, June. 17, 2019 – digitalAudience

dience today announces that marketing technology expert Jonathan Petrino has joined the company as a strategic advisor. His appointment comes as the company rapidly expands internationally and launches new products and services.

Petrino has 14 years of online marketing and ecommerce experience. Recently, he worked at identity management firm Signal in various international leadership roles including strategic sales and cu

stomer success, and at Oracle in customer success and sales strategy. Petrino has also worked for Expedia, Thomson Reuters, Responsys, and currently is a Vice President at voice data company DialogTech.

“This is an exciting time to join the digitalAudience team as they expand internationally to help more marketers make better use of their data,” said Petrino. “The data and advertising ecosystem is changing so rapidly, especially in Europe, and digitalAudience is pioneering these new capabilities so brands can build stronger relationships with consumers.”

“Jonathan’s rich experience in data onboarding, identity, and marketing technology will help us accelerate growth and better support our clients through this critical phase of expansion,” said Ruben Niet, digitalAudience’s founder and CEO.

This announcement signals continued growth for digitalAudience, as the company recently appointed Bastiaan Spaans as Chief Commercial Officer and plans to open a new office in Stockholm.

To learn more about digitalAudience, visit

About digitalAudience

digitalAudience is a technology provider with a focus on innovative marketing solutions. The company was founded in 2015, and provides a unique platform for linking online and offline data for more effective marketing campaigns. Through Customer Data Onboarding, marketers can enhance and enrich their first party offline CRM data with the rich data sets of digitalAudience and its data partners.

By now, 45 of the top 100 advertisers and almost all media agencies in The Netherlands are working with the data solutions of digitalAudience. digitalAudience’s proprietary technology provides seamless integration with the leading global DSP and DMP platforms, including DoubleClick, Adobe and Adform. In addition, digitalAudience works fully in accordance with the European privacy legislation, the GDPR.

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