Client: Eneco
Industry: Energy
Company size: Over 2,000 employees in the Netherlands
Solution: First-party data activation

The challenge
Eneco, a major player in the Dutch energy market, was looking to enhance the performance of its digital campaigns while navigating the shift away from third-party data. Their goal was to improve the efficiency and reach of campaigns across Google’s advertising ecosystem, using customer data they already owned. However, fragmented data and low match rates stood in the way of fully unlocking this potential.

The solution
Eneco partnered with digitalAudience to onboard and activate first-party CRM data through a secure and privacy-first environment. By using the digitalAudience platform, Eneco was able to share customer audiences directly with Google platforms, including:

• Google search
• Youtube
• Google display network
• Gmail

This seamless data collaboration significantly boosted match rates, enabling Eneco to reach more existing customers and increase targeting precision at scale.

The results
The collaboration delivered measurable gains across key Google properties:

• 60 % increase in match rates on Google search
• 55 % increase in match rates on Youtube
• 52 % increase in match rates on Google display network
• 60 % increase in match rates in Gmail