Google Customer Match allows you to leverage your existing customer data, such as email addresses or phone numbers, to reach your customers and similar audiences across Google’s powerful advertising platforms like Search, YouTube, Gmail, Display, and Shopping. It is one of the most effective ways to personalize your campaigns and boost performance using data you already own. However, turning raw customer data into active, high-performing audiences can be a challenge. This is where digitalAudience comes in.

While Google provides the advertising platform, it relies on trusted partners to help advertisers onboard and activate their data more effectively. This is especially important when working with complex or large-scale datasets, or when trying to increase match rates across fragmented digital identities.

By collaborating with digitalAudience, Google advertisers can unlock more value from their campaigns. Our proprietary ID graph enhances and connects your customer data such as email addresses, phone numbers, and postal addresses into a broader identity network. This results in an increase of 25–60% in match rates, meaning more of your audience matches with users on Google platforms, leading to higher reach, better targeting, and more efficient ad spend. The best part is that it requires no heavy lifting on your part. With just a few clicks, you can activate your data without needing in-house tech resources.

Additionally, privacy is always a top priority for us. We ensure full GDPR compliance and secure data handling throughout every step of the process. Our integration with Google is seamless, enabling direct connections with Google Ads and DV360, without the need for login sharing or manual uploads.

Starting with digitalAudience is straightforward. All you need to do is contact us to discuss your campaign goals, sign in to Google Ads, and connect with us. From there, you can upload your customer data through our platform, select Google Customer Match, and launch your audience.

To learn more or get started, reach out to us at info@digitalaudience.io or call us at +31 (0) 20 669 1001

Read more: https://support.google.com/google-ads/answer/7361372?hl=en