How does it work?

digitalAudience is a unique data collaboration platform designed by marketers, for marketers. Everything we do is privacy-first, data-driven, and designed to deliver superior marketing outcomes.

Customer Match

Our on-site identity resolution solution enables you to accurately identify your customers and maximise the value of your first-party data and online traffic. Our proprietary identity graph brings together offline and online data with high precision powered by our huge deterministic database. 

By matching your data with digitalAudience, you can find your most valuable customer segments, create more relevant content, and use your marketing budget more effectively. 

No probabilistic linking or guesswork, just pure quality data collaboration.

How does it work?

Step 1

Connect

Connect your online or offline first-party data to our identity graph and transfer to the digitalAudience platform in a secure way.

Step 2

Match

Our browser tool enables you to hash your identifiers, which are then matched against our database, in compliance with GDPR and global privacy standards

Step 3

Enrich and Activate

Our marketing solutions enable you to activate your data across over 45 advertising platforms and millions of consumer profiles so you can reach your customers and prospects anywhere, any time.

Google Customer Match

Boost your first party audience match rates by up to 60% 

Unlock the power of targeted advertising with Google Customer Match. Boos tyour first-party audience match up to 60% and connect with your audience across multiple platforms including Search, Shopping tab, Gmail, YouTube and Display. As one of only 17 Google Customer Match partners globally, digitalAudience seamlessly integrates with Google Ads and Display & Video 360 for maximum results with minimum fuss.

Unlock the Power of Data with Data Collaboration

Discover how digitalAudience is enabling brands to maximize their ROI by transforming data into actionable insights and revolutionizing the way first-party data is exchanged in a privacy-first manner. Read on to learn the advantages of data collaboration for advertisers and how it’s delivering value throughout the digital advertising ecosystem.

Maximise ROI with digitalAudience

By linking your offline data to our online identity graph, you can more effectively target consumers across the web and within walled gardens.

Build an audience based on your own CRM data, to enable you to reach exactly the right customers on the channels you want, when you want

Use your online advertising budget as efficiently as possible by excluding specific users or households from your audience

Create a dashboard from your CRM data with deterministic information at a user or household level so you can dentify your ideal customers and target them directly or create lookalike audiences

Discover your ideal client and create a lookalike audience from your CRM data. Increase reach using our huge third-party database, and activate your audience on your platforms of choice

Compare you CRM data to your campaign data or website visits and attribute offline sales to your online campaigns

Unlock the power of first-party data to segment, personalise and optimise your customer journey for increased revenue growth!

Use cases

Offering rich segmentation and giving back detailed insights on campaigns has really added value to our offering. Enriching our websites with digitalAudience data has brought us new clients!

Paul de Kock-van Leeuwen

Director Sales and Media

The digitalAudience platform helps us create bespoke audiences and push them to any platform desired by our clients; audience extension is an extra solution for our advertisers and generates incremental  revenue.

Kevin van Oosteren

Commercial Manager

digitalAudience makes Customer Match possible on our network, enabling advertisers to target their CRM data. Not only does this bring extra revenue it also strengthens the relation we have with our clients.

Sjoerd van der Meijden

Director Sales & Business Development

Partners integrations