Turning your DIY customer data into sales

Unlike many other retail sectors, DIY purchases often follow a complex, multi-step buying journey. A customer starting a patio project doesn’t just buy decking boards; they need screws, sealant, tools, and likely some inspiration along the way. The key to maximizing sales isn’t just pushing promotions—it’s understanding these buying patterns and acting on them in real time. Most DIY retailers already collect valuable first-party data from transactions, loyalty programs, and online interactions. However, fragmented systems and manual processes often prevent them from fully leveraging this data. One of the biggest challenges retailers face is efficiently activating their audience data across multiple ad platforms while maintaining privacy compliance. Manual uploads, disconnected systems, and low match rates lead to delays, missed opportunities, and wasted ad spend.

This is where our data collaboration platform comes into play. It enables retailers to seamlessly activate customer data across all major ad platforms in just a few clicks. This not only streamlines campaign execution but also ensures compliance and minimizes unnecessary risks associated with data transfers. Additionally, our platform enhances match rates by recognizing multiple data points, allowing retailers to reach a larger share of their audience compared to solutions that rely on a single or preferred identifier.