Client: Rabobank
Industry: Banking
Company size: Over 40,000 employees globally
Solution: Deterministic audience targeting

The challenge
Rabobank, a global leader in cooperative banking, aimed to accelerate growth in the Embedded Services market. This involved delivering smart financial services where customers need them most—inside platforms they already use. To make this vision a reality, Rabobank needed to boost awareness among a highly specific group: entrepreneurs and decision-makers in the fintech, e-commerce, and digital platform space. Traditional targeting strategies couldn’t deliver the precision needed to engage these key players efficiently and at scale.

The solution
Rabobank partnered with digitalAudience to unlock the power of deterministic B2B targeting. By leveraging digitalAudience’s privacy-safe, high-quality audience segments, Rabobank was able to connect with:

• Entrepreneurs in e-commerce and fintech
• Key players on accounting platforms and aggregators
• Decision-makers responsible for operations and innovation

The collaboration enabled highly targeted campaigns, tailored to maximize reach and relevance among the bank’s ideal customer profile.

The results
Not only did Rabobank significantly cut costs, but the bank also achieved deeper engagement and better performance throughout the funnel.

• 32 % reduction in cost per session, driving better efficiency
• 9.2 % uplift in 3-second view-through rate, boosting attention and awareness
• 2.7 x lower cost per conversion, showing improved ROI
• 3.6 x lower cost per start request, supporting onboarding and product trials

What they say
“Our partnership with digitalAudience has transformed our marketing game. We reached more of the right people, spent less and achieved impressive engagement rates. This collaboration makes us an even stronger leader in the Embedded Services market.”

— Rabobank