About us – Digital Audience

Building the data infrastructure the World needs

A decade of connecting data to the places where it works.

Our story

In 2015, we set out to solve a growing challenge: connecting offline data with digital media in a way that actually worked — for advertisers, for publishers, and for the people whose data it was.

What began as a small team in the Netherlands has grown into a European infrastructure business. Today, we help brands, agencies, publishers and data partners across the continent move first-party data through secure, interoperable connections — resolving identities, enriching signal, and activating audiences across every screen and channel.

Along the way, the technology has kept pace with the market. The acquisition of Rayn.io brought AI-powered contextual intelligence into the platform, so relevance no longer depends on cookies and identifiers alone. What hasn’t changed is the reason we started: to make data usable, without asking anyone to give up control of it.

Where we work

Headquartered in Amsterdam with an office in Stockholm, we support partners in the Netherlands, Sweden, Germany, Belgium, Finland and the United Kingdom.

European by design — with local depth in each market we serve.

What we stand for

Our culture is built on four things: trust, transparency, innovation, and sustainable growth. They’re the same values we bring to every partnership.

Trust — because data only moves where people believe it’s handled properly.
Transparency — because governed environments and audit trails aren’t a nice-to-have, they’re the point.
Innovation — because a market that changes this fast rewards teams that keep building.
Sustainable growth — because short-term shortcuts in this industry always come back around.