Privacy & Cookie Statement

Version: 1.4

About digitalAudience

As a socialAudience company, digitalAudience’s services are focussed on enabling brands and media agencies in finding the most valuable customer segments for their products or services. Moreover, the services strive to create more relevant interactions for these businesses and to increase their overall effectiveness with regard to media campaigns. This means digitalAudience is always looking to maximize digital marketing results through connecting its customers to their most valuable audiences, online and offline.

digitalAudience is able to achieve this for its customers by targeting customers’ first party data and digitalAudience’s third-party audiences; by use of its Insights tool, which is focussed on effectively utilizing data regarding website visitors; and by applying excellent CRM-onboarding aimed at enabling marketeers to match online and offline data of audiences.

digitalAudience and Privacy

In order to facilitate these services, we, digitalAudience, will process privacy-sensitive or personal data through these services and our website We consider the careful handling of personal data of the utmost importance. For this reason, we observe due care in the processing and protection of personal data in the following ways:

We respect your right to inspect, correct or delete your personal data held by us. We are also member of the IAB and have implemented its transparency and consent framework into our practices in order to be able to further comply with GDPR requirements. To view a list of our enrolment and that of other parties please have a look here. In this privacy and cookie statement, we will explain which personal data we collect and for which purposes. We recommend that you read it carefully. This privacy and cookie statement was last amended October 2019.

Purposes of processing

We process your personal data in general for the following purposes:

We will not process your personal data for purposes other than those stated above, unless you have given us your consent to do so, it is necessary for the performance of a contract you have with us or we are legally obliged to do so.

Categories of personal data

The following categories of personal data are processed by ditigalAudience:

How we collect and use Personal Data?


To be able to present you with our website in its best possible form digitalAudience makes use of cookies. A cookie is a small text file which may be sent to your computer when visiting websites and then stored by your browser onto your. You are also free to disable cookies via your browser. Keep in mind that disabling cookies may affect your browsing experience, diminish efficiency in accessing certain parts of the website and erase preferences for future visits to the website.

When visiting our website, your IP address (your unique identifier on the Internet) will be automatically saved in the log files of our web servers. This is necessary to enable us to sufficiently manage and secure the web server. Our default retention period for log files is 6 months.

Through our website and as part of the Google Analytics, Google Tag Manger and DoubleClick services, cookies of the company Google are placed. We use these services, amongst others, to get reports about how visitors use the website, the use of advertisements and the use of Google’s search engine. Additionally, we make use of Adobe Creative Cloud to display our website to our visitors in a proper way.

If required by law, or where such third parties process the information on Google’s and/or Adobe’s behalf, Google and/or Adobe may transfer this information to third parties. We have no influence over the processing of personal data by Google and/or Adobe. Please read the privacy statement of Google and the privacy statement of Adobe (which may change periodically) to read what they do with your (personal) data via these cookies. 

digitalAudience participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. digitalAudience’s identification number within the framework is Vendor ID 133.

How we collect and use Personal Data?

We receive data from our carefully selected publishers, to further extend our services. This data may be collected by means of email or through the use of cookies and other online identifiers. digitalAudience may process this data as follows:

Target groups

This data will only be used to specify target groups. We offer these specified target groups to advertisers so they can reach these specific target groups directly through online media channels. Data will only be shared in aggregated form. These third parties commit to digitalAudience to inform their users about how they process personal data and that certain data that will be shared with us, as well as other third parties.

Example: You subscribe to a monthly magazine or you sign up for a digital newsletter. When you register yourself you provide the publishers in question with information like postal code, profession and personal interests. Having regard to both the DPA and the publishers’ privacy & cookie statements, these publishers share certain collected data with us.


Customer data onboarding is the process of linking offline data with online attributes. More specifically, the matching of two audience data sets: one, is the hashed first-party CRM data set belonging to a marketer and the other, the hashed digital data set of digitalAudience. The match process uses a common identifier or match key to link the records.

Safeguarding the privacy of the matched audiences is of the outmost importance to digitalAudience. We have implemented several privacy by design measures in order to process any personal data in line with the GDPR. Therefore we make sure that all first-party CRM data is processed in hashed form, which is separately stored in order to prevent identification on an individual level.

Personal Data received from other third parties

Offline partners

In addition to receiving your data directly from you or through one of our publishers such as Wij Special Media, Dealconomy, Studentbox and Votecompany, we may also receive your personal data through other third parties. For example, we may receive your data via Whooz ( Whooz collects personal data and shares this data with digitalAudience in order for us to be able to further specify our target groups and strengthen our audience data sets. For any further questions about the personal data that is collected by Whooz please contact The following parties offer similar services to digitalAudience: Cardatapool and Matrixian.

Online partners

We may receive your data via several websites by placing a ditigalAudience cookie on third party websites. When you visit these websites for the first time, a pop-up window will be shown that asks you for your consent to allow digitalAudience to place this cookie. By giving your consent you give us permission to use the cookies and plug-ins as described in detail in this privacy and cookie statement. You are also free to disable cookies via your browser.

Naturally, we take great care of the personal data we receive from third parties in line with our standard practice. This for instance means that we make use of privacy by design measures to be able to handle your personal data in line with the GDPR.

Sharing your Personal Data with third parties

We will not share or sell your data with third parties without your prior consent to do so, or in case this is necessary for the performance of a contract that you have with us, or if we are obliged to do so by law. 

We do use several DSP, DMP and SSP platforms in order to match our cookies to the cookies of third parties.

How long do we keep hold of your data?

We will only retain your data for as long as necessary to achieve the stated processing purposes in this privacy & cookie statement; or for as long as retention is mandatory under law.


We are committed to handle all of the above mentioned data with care and have therefore implemented technical and organizational measures to protect your personal data against loss or any form of unlawful processing. In particular, we have implemented the following measures:

Changes to this privacy and cookie statement

We reserve the right to modify this statement. Changes will be published on this website and old versions are available upon request. It is recommended to consult this statement regularly, so that you remain informed of any changes.

Your rights regarding the processing of your data

If you have provided personal data to us through one of our services where we act as data controller you can make claim to several rights that you have as a data subject. You can make claim to you rights to view, correct or delete your personal data. Moreover, you have the right to object to the processing of your data, or you can restrict that processing.

In order to effectively use your rights you may send us a request via the contact details stated below. To prevent abuse, we may ask you to provide proof of identity.

Besides all of these rights we are naturally more than willing to assist you if you have any questions or complaints regarding the processing of your data by digitalAudience. In addition, under privacy legislation you also have the opportunity to lodge a complaint with the data protection supervisory authority in your country. For the Netherlands this is the Autoriteit Persoonsgegevens. The Autoriteit Persoonsgegevens can be contacted through this link.

Contact details

If you have any questions regarding our privacy & cookie statement, you can contact us at anytime by filling out the contact form available on our website, by sending an email to or to call us via +31 (0)20 6691001.