About us

We empower brands, agencies publishers & technology partners to leverage offline deterministic data through identifying, enriching and activating this data into the digital ecosystem. 

Launched in


Based in

2 countries




Clients from NL Top100

Our story

digitalAudience developed a proprietary technology that activates valuable deterministic data for digital communication experiences. Brands, agencies publishers and technology partners can use this to identify consumers in the digital ecosystem for segmentation and targeting purposes in order to identify, enrich and activate customers and prospects.

digitalAudience was founded in 2015 to bring offline deterministic data solutions to the digital eco system. By this adding a scale of new use cases to the probabilistic data offering that was available in online advertising back then. Our goal from the start was to give brands the possibility to connect to their customers and prospect over digital domains in the way they were used to in offline marketing. We gained a footprint in the Dutch market by enhancing measurement, maximizing addressability over digital channels and increasing marketing ROI of our partners.

Now we are the leading identity resolution platform in the Benelux and Nordics, offering our Customer Intelligence Platform to brands, agencies, publishers and tech partners that are on the forefront of digital marketing developments. 

Identity will play an increasingly important role in the digitization of marketing. digitalAudience will  be at the center of the digital eco system enabling transition to identity powered marketing!

Our Dutch team

Ruben Niet

Founder, CEO

+31 (0)20 669 1001

Bastiaan Spaans


+31 (0) 614475090

Guclu Bigay


+31 (0)20 669 1001

Amelynn Nicolas

Technical Projectmanager & CSM

+31(0)6 24293932

Monique Baats

Head of Sales Benelux

+31 (0)623366660

Gabriele van Otterlo

Customer Success Manager

+31 (0) 636181717

Marloes van Leeuwen

Senior Customer Success Manager

+31 (0)6 41806646

Ruben Terol

Jr. Customer Success Manager

+31 (0) 20 669 1001

Nils Vaernö

Lead Developer

+31(0)20669 1001

Kate Moskalenko

Full-stack Developer

+31 (0)20 669 1001

Wouter Theijsmeijer

Non-executive board member

+31 (0)20 669 1001

Jeffrey Bleijendaal

Finance & Operations

+31 (0)20 669 1001

Saskia van Bracht

Office & Support

+31 (0)20 669 1001

Our Swedish team

Kristian Westergren

Sales Director

+46 725240121

Johan Myrin

Business Developer

Linda Hjertzell

Customer Success Manager

+46 730982180

Our core values

People first

The people at digitalAudience are what makes us awesome! That is why our people come first even when making the toughest decisions. The mental and physical well being of our team is most important. This translates in available coaching, training budget, chair massages and gym subscription.

Sustainable relations

We believe in building meaningful and valuable relations and solutions, both internally and with our business relations. Getting optimal results out of a partnership requires long term commitments and we facilitate this investment in technology and people.


We want our people to find fulfilment and joy in their job. Working at the forefront of digital development can be hard and mentally demanding. That is why we try to spend time in having fun. Not only during work but also by organizing team building events, trips, dinners and parties!







Benefits of working at digitalAudience




Coffee & Snacks


Team lunch