Amsterdam, 27 January 2026 – digitalAudience, the European platform for privacy-safe data collaboration and audience activation, today announced a strategic partnership with Spotzi, a global AI-driven location intelligence and Out-of-Home (OOH) technology provider.
The partnership enables advertisers to activate and retarget OOH-exposed audiences across digital advertising channels through the digitalAudience platform. The joint solution is going live across international markets, allowing brands to run scalable, cross-border OOH-to-digital campaigns powered by a unified data and identity layer.
Spotzi’s AI-driven OOH technology covers the full OOH lifecycle, from planning and exposure measurement to foot-traffic attribution and digital retargeting. By integrating Spotzi’s real-world exposure signals into digitalAudience’s identity graph and data collaboration infrastructure, brands can convert physical-world reach into measurable digital activation in a privacy-safe and compliant way.
“This partnership is about connecting the physical and digital worlds at infrastructure level,” said Ruben Niet, Founder & CEO of digitalAudience. “OOH delivers significant real-world reach, but has historically lacked a scalable, privacy-safe bridge into digital channels. Together with Spotzi, we enable advertisers to operationalise OOH exposure globally across display, mobile, social and retail media, without relying on third-party cookies.”
Spotzi provides AI-based audience intelligence, mobility data and measurement capabilities that quantify real-world exposure and its impact on behaviour, including foot-traffic uplift and conversion. Combined with digitalAudience’s deterministic identity and activation layer, advertisers gain a full-funnel, cross-channel capability that connects planning, measurement and activation across markets.
“Our technology was built to make OOH measurable, actionable and digitally connected,” said Remco Dolman, Founder & CEO of Spotzi. “Partnering with digitalAudience allows us to scale this capability globally, enabling brands to move seamlessly from physical exposure to digital engagement.”
The joint OOH-to-digital offering is available through the digitalAudience platform and its activation and marketplace integrations.
Strategic impact of the partnership
- OOH → Digital at scale
Turn physical exposure into addressable digital retargeting audiences - AI-driven planning & measurement
Connect exposure, foot traffic and campaign outcomes - Privacy-safe activation
No third-party cookies, compliant with regional regulations - Global reach
Live in all markets except the US and Canada - Infrastructure-level integration
Not a point solution, but a scalable data and identity layer