A marketer doesn’t wake up in the morning thinking, “I need a clean room.” They wake up thinking about how to grow. How to reach the right

In today’s digital economy, data is one of the most valuable assets. But while many companies talk about “sharing data,” true innovation happens when organizations

Family travelers represent a vital segment of the travel industry, prioritizing safety, convenience, and engaging experiences. However, their online journey is often hampered by rigid

Travel companies collect extensive data—from booking history and loyalty preferences to website interactions and payment behaviors. These insights provide a complete view of travelers’ habits,

  In our article “Nail your DIY marketing stragey”, we explored how the DIY season presents a unique opportunity for retailers—and how first-party data and

When the weather warms up, so does the enthusiasm for DIY projects. Whether it’s building a deck, repainting a home, or upgrading a garden, homeowners