Effective Use of First-Party Data Without Comprimizing Privacy

Amid the complexities of digital marketing, businesses are increasingly challenged to leverage first-party data effectively while upholding robust privacy protections. This issue arises from several factors. Consumer trust is at an all-time low, with individuals becoming increasingly aware and concerned about how their data is used. Stringent data privacy regulations, such as the General Data […]

Data Collaboration Presentation, by digitalAudience

On May 23, 2024, digitalAudience hosted an insightful breakfast event in Amsterdam, bringing together industry leaders to explore the future of digital advertising. One of the key topics discussed was the transformative potential of data collaboration. In today’s competitive landscape, data collaboration enables advertisers and publishers to combine their data assets securely, creating richer and […]

Google Presentation Summary

On May 23, 2024, digitalAudience hosted an insightful breakfast event in Amsterdam, bringing together industry leaders to discuss the future of digital advertising. This article consolidates key resources from Google, providing valuable insights into advertising performance and privacy. Download summary

Identity Solutions Presentation, by Roqad

On May 23, 2024, digitalAudience hosted an insightful breakfast event in Amsterdam, bringing together industry leaders to explore the future of digital advertising. During the event, Roqad held a presentation about the identity solutions in digital marketing. In an era where privacy regulations are becoming increasingly stringent, effective identity solutions are crucial for advertisers and […]

Utilizing First-Party Data in the Cookieless Landscape

In today’s dynamic digital environment, the impending demise of third-party cookies has catalyzed a profound shift in marketers’ data strategies. Amidst this transformation, savvy marketers are recognizing the invaluable potential of first-party data as a cornerstone for success. Unlike its third-party counterpart, first-party data, acquired directly from customer interactions, offers unparalleled insights into preferences, behaviors, […]

Mastering Modern Advertising: The Essential Role of Artificial Intelligence

Artificial intelligence (AI) plays an increasingly vital role in modern advertising, transcending its initial promise to become an indispensable tool for marketers and advertisers worldwide. This transformative technology has revolutionized how businesses engage with consumers. From analyzing vast datasets in real-time to dynamically optimizing campaigns, AI has fundamentally reshaped the advertising landscape, driving campaign success […]

Green Advertising: Minimizing Carbon Footprint Through Targeted Solutions

In today’s digital age, advertising permeates every aspect of our lives, from the moment we wake up to the time we go to bed. Whether it’s scrolling through social media, listening to the radio, or watching television, advertisements are an ever-present force. However, what many may not realize is the environmental impact associated with advertising. […]

Data-Cleanrooms: Wat zijn het en hoe zet je ze effectief in?

Het landschap van digitale marketing is flink veranderd. Firefox en Safari ondersteunen geen cookies van derden meer, Chrome is ze aan het uitfaseren en de ePrivacy Richtlijn en GDPR vereisen dat uitgevers en adverteerders toestemming van consumenten krijgen om hun data te verzamelen en te gebruiken. En dat zorgt voor de nodige uitdagingen op het […]

Embracing the Commerce Media Revolution

In today’s rapidly evolving digital business environment, the term “commerce media” has garnered considerable attention. But what precisely does it entail, and what factors fuel its ascent in the advertising realm? What is Commerce Media? Commerce media represents an innovative digital advertising strategy that harnesses the potency of commerce data and artificial intelligence to engage […]

Navigating the Cookieless Landscape

The imminent end of third-party cookies signals a transformative era for marketers, bringing forth challenges that demand innovative strategies. In the face of the cookieless future, diverse opinions on preparation strategies abound. However, one indisputable truth remains – the conclusion of third-party cookies poses a substantial challenge for global brands. The unavoidable consequences  The gravity […]