First-Party Data is the key to Effectively Engaging the Booming Travel Audience
The travel and tourism sector’s recovery from the impact of the COVID-19 pandemic is outpacing most industries. The industry is expected to post an annual average growth rate of 5.8% from 2022 to 2032 versus a 2.7% increase in global gross domestic product (GDP). Furthermore, it is predicted that 80% of leisure travelers will take […]
First-party Data is a Retailer’s Secret Weapon: unlock the potential now!
With online sales continuing to rise retailers are spending more on online advertising than ever before while also grappling with the challenges associated with the fact that third-party cookies are soon to be a thing of the past. However, retailers have a secret weapon that makes them the envy of those in other sectors – […]
Online marketing gids voor data collaboration
Data collaboration is het middel om de uitdagingen van een gedecentraliseerd digitaal marketinglandschap het hoofd te bieden In deze whitepaper onderzoeken we de impact van privacywetgeving en het uitfaseren van de third party cookie. Vervolgens beantwoorden we de vraag hoe data collaboration kan helpen bij het maximaliseren van marketing performance binnen deze nieuwe context. Voorkom dat […]
Unlock the full potential of your first-party data by using Google Customer Match
By using Google Customer Match you can reach your customers across Search, the Shopping tab, YouTube, Gmail and Display. Download our one pager to explore the benefits for your business. Download now ⤓ Delta Fiber increases match rate by up to 68% Learn more how Delta Fiber Netherlands increased their Google Customer Match rate by […]
Delta Fiber Increases Match Rate by up to 68% across Google, Meta and publishers with digitalAudience
Delta Fiber Netherlands, the leading fast fiber internet provider in the Netherlands, has the ambition to grow its user base from 1 million to 2 million connections by 2025. Digital marketing is a key part of the company’s customer acquisition strategy driving an average 21% of new website users per month. The challenge Changes in […]
digitalAudience appoints Kristian Westergren as Sales Director in Sweden
digitalAudience is pleased to announce the appointment of Kristian Westergren as the new Sales Director for Sweden. In this role, Kristian will be responsible for leading the company’s sales efforts in the Swedish market, working closely with the existing team to drive growth and exceed sales targets. Kristian brings a wealth of experience in sales […]
The Digital Marketer’s Guide to Data Collaboration
Discover how data collaboration can help you overcome the challenges of a decentralized digital marketing data landscape. In our whitepaper, we explore the impact of privacy regulations and the phasing out of third-party cookies, and how data collaboration can help marketers maximize digital advertising performance. Don’t miss out on opportunities to reach and engage your […]
How to super-charge digital advertising by using your data in a smarter way: 6 use cases
Struggling to turn data into actionable insights that drive ROI for your advertising campaigns? Download digitalAudience whitepaper today to learn more about the challenges marketers face with data and the advantages of data collaboration for advertisers. Discover how digitalAudience can help you extract value from your data and achieve digital marketing success with 6 presented […]
digitalAudience announces partnership with The Trade Desk
digitalAudience partners with The Trade Desk to provide access to reliable audience data digitalAudience, a leader in digital identity resolution, has announced a partnership with global advertising technology leader The Trade Desk. From now on addressable first and third-party audiences will be available for advertisers on The Trade Desk platform. The segments will be available […]
digitalAudience announces partnership with Relay42
digitalAudience partners with Relay42 to enhance cross-device capabilities Relay42, a global enterprise Customer Data Platform (CDP), has partnered with digitalAudience, a leader in digital identity resolution. The partnership will provide digital marketing teams with a greater range of cross-device identifiers to allow for a deeper customer understanding and improved customer journey personalization. Relay42’s Customer Data […]
