digitalAudience partners with The Trade Desk to provide access to reliable audience data
digitalAudience, a leader in digital identity resolution, has announced a partnership with global advertising technology leader The Trade Desk. From now on addressable first and third-party audiences will be available for advertisers on The Trade Desk platform. The segments will be available for the Netherlands and Swedish markets.
digitalAudience enables brands to maximize digital advertising performance through privacy safe, interoperable data collaboration. This partnership will enable advertisers to:
- Maximize marketing effectiveness in a privacy-conscious manner
- Seamlessly activate custom audiences on The Trade Desk
- Reduce media wastage and drive media performance
“Reliable data is key for the decision, which ad impression contributes the most to the success of a campaign. I am very excited about working with digitalAudience to provide our clients direct access to reliable audience data for the targeting, optimisation and measurement in the Netherlands and Sweden” says Oliver Boyd, Senior Director Data Partnerships at the Trade Desk.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
About Digital Audience
digitalAudience is a data-collaboration and cleanroom platform that enables its customers to maximize their marketing effectiveness in a privacy-first, technology-led manner. The platform helps companies gain maximum addressability with their customers and prospects by connecting valuable data sources to their first-party data. They do this by offering onboarding, collaboration, and activation with privacy at its core