The publisher’s guide to identity resolution
Understanding your target audience is the key to selling a product, story, or idea. However, the upcoming ‘cookieless’ environment means a decrease in options for publishers to identify their audience. And with so many content channels and publishers, it will become harder to stand out from the crowd and reach your audience in the right way. It will be harder to connect. We offer the solution to this problem; the identity resolution. And in this whitepaper, we’ll explain the workings, results, and possibilities.