Travel companies collect extensive data—from booking history and loyalty preferences to website interactions and payment behaviors. These insights provide a complete view of travelers’ habits, yet many brands face challenges in putting them to practical use. Poorly activated data leads to irrelevant ads, such as promoting a destination someone has already booked or advertising family trips to solo travelers. Such missteps not only waste budget but also damage brand trust.
digitalAudience’s data collaboration platform enables travel brands to turn first-party data into actionable insights, refining audience targeting across multiple marketing channels. With digitalAudience, travel brands can:
- Enhance targeting precision
Identify and reach the right audience segments with greater accuracy - Exclude existing customers from acquisition campaigns
Avoid unnecessary ad spend on travelers who have already booked - Improve match rates
Strengthen customer recognition across platforms - Create high-value lookalike audiences
Expand reach by finding travelers with similar preferences and behaviors - Activate data in a privacy-safe manner
Ensure compliance with GDPR and other regulations without compromising personalization
By leveraging digitalAudience data collaboration platform, travel brands transform scattered data points into a cohesive, strategic marketing approach—driving higher engagement, boosting conversions, and maximizing ROI.
Smarter ads, fewer emissions
Optimizing ad spend isn’t just a financial win—it’s also a step toward sustainability. Inefficient marketing wastes resources, floods digital spaces with irrelevant content, and consumes unnecessary energy. With precise, data-driven targeting, travel brands can minimize redundant impressions and reduce their environmental footprint.
This is particularly critical in the travel sector, where sustainability is under the spotlight. Air travel already contributes significantly to carbon emissions, and reducing marketing waste is a proactive way for brands to align with eco-conscious travelers. By using first-party data to fine-tune campaigns, travel brands can improve efficiency while demonstrating their commitment to responsible business practices.
Read our article “Minimizing CO₂ through targeted solutions” to find out more.
Travelers trust you—don’t let them down
First-party data, collected transparently with customer consent, offers a secure and privacy-compliant way to engage travelers. Unlike third-party tracking, which raises privacy concerns, first-party data fosters trust. Travelers share personal details—passport information, payment records, itineraries—expecting brands to safeguard them while still delivering personalized experiences.
With digitalAudience’s data collaboration platform, travel brands can create highly segmented audiences without exposing personal data. This allows brands to maintain compliance with GDPR and other privacy regulations while still achieving marketing precision. In an era where data security is non-negotiable, digitalAudience helps travel brands build lasting trust while staying ahead of privacy challenges.
Read our article “First-party data activation: from consent to campaign” to find out more.
Get started
In a competitive travel industry, data is your most valuable asset—if you use it right. digitalAudience helps travel brands turn data into real results, unlocking new revenue opportunities and driving long-term success.
Want to learn more? Let’s talk!
info@digitalaudience.io
+31 (0) 20 669 1001
