Optimizing the digital experience for family travelers
Family travelers represent a vital segment of the travel industry, prioritizing safety, convenience, and engaging experiences. However, their online journey is often hampered by rigid booking options, overwhelming amounts of information, and a lack of personalized recommendations. By leveraging first-party data, travel brands can craft seamless, intuitive, and highly relevant experiences tailored to the specific […]
Smarter travel campaigns with first-party data
Travel companies collect extensive data—from booking history and loyalty preferences to website interactions and payment behaviors. These insights provide a complete view of travelers’ habits, yet many brands face challenges in putting them to practical use. Poorly activated data leads to irrelevant ads, such as promoting a destination someone has already booked or advertising family […]
First-party data activation: from consent to campaign
Businesses are increasingly challenged to leverage first-party data effectively while upholding robust privacy protections. This issue arises from several factors. Consumer trust is at an all-time low, with individuals becoming increasingly aware and concerned about how their data is used. Stringent data privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer […]
digitalAudience x Aeterna Labs
We are thrilled to announce our partnership with Aeternallabs, a leader in AI-driven contextual targeting solutions. Their expertise in analyzing and optimizing digital advertising environments empowers us to deliver even more precise and privacy-friendly advertising solutions. What is contextual targeting? Contextual targeting leverages the content of web pages to display ads that are highly relevant […]
Minimizing CO₂ through targeted solutions
In today’s digital age, advertising permeates every aspect of our lives, from the moment we wake up to the time we go to bed. Whether it’s scrolling through social media, listening to the radio, or watching television, advertisements are an ever-present force. However, what many may not realize is the environmental impact associated with advertising. […]
