Contextual targeting
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Effective Use of First-Party Data Without Comprimizing Privacy
Amid the complexities of digital marketing, businesses are increasingly challenged to leverage first-party data effectively while upholding robust privacy protections. This issue arises from several factors. Consumer trust is at an all-time low, with individuals becoming increasingly aware and concerned about how their data is used. Stringent data privacy regulations, such as the General Data […]
Google Presentation Summary
On May 23, 2024, digitalAudience hosted an insightful breakfast event in Amsterdam, bringing together industry leaders to discuss the future of digital advertising. This article consolidates key resources from Google, providing valuable insights into advertising performance and privacy. Download summary
Green Advertising: Minimizing Carbon Footprint Through Targeted Solutions
In today’s digital age, advertising permeates every aspect of our lives, from the moment we wake up to the time we go to bed. Whether it’s scrolling through social media, listening to the radio, or watching television, advertisements are an ever-present force. However, what many may not realize is the environmental impact associated with advertising. […]
