digitalAudience appoints Victor van Venrooij as Head of Business Development
digitalAudience has been appointed Victor van Venrooij as Head of Business Development. An extra boost for the expansion of the company in Europe in 2022 Van Verooij comes from LiveRamp and has been attracted to realise the international growth of the SaaS media company. Bastiaan Spaans CMO: ‘We are growing fast and aim to open […]
What is and does a data clean room?
What is a data clean room? In short: a safe private playground for marketers to share data with platforms, retailers and publisher. Good news: digitalAudience ‘builds’ them. Think of a neutral place, as Ryan Barwick cleverly said: it’s Switzerland for data, a neutral intermediary where each party, lets say a marketer and a publisher come together […]
How to identify more customers with your CDP
How can CDP’s connect with up to 50% additional customers in real-time, through first-party data onboarding? The customer experience landscape has grown exponentially over the past five years; just take a look at Scott Brinker’s icon salad of marketing technology vendors, which was nicknamed the ‘Martech 5000’ a couple of years ago. As of 2019, […]
How to make right-time targeting a reality across channels
A diversifying DSP market in Europe makes customer data activation difficult. How can marketers push segments to the channel of their choice, in a way that’s both meaningful to their customers and profitable for their company? Here, we’ll explain how you can regain regularity and control over your data activation, whilst achieving unprecedented levels […]
How to balance scale and accuracy in customer profile enrichment
Will personalization at scale driven by 1st party data ever be more than a pipe dream? When it comes to profile enrichment, the reality for marketers has been filled with broken promises: ‘Hundred-percent accurate look-alike models’ is the assurance, but in reality, identities snowball into false positives to create a mess of mistargeting and wasted […]
