Utilizing First-Party Data in the Cookieless Landscape

In today’s dynamic digital environment, the impending demise of third-party cookies has catalyzed a profound shift in marketers’ data strategies. Amidst this transformation, savvy marketers are recognizing the invaluable potential of first-party data as a cornerstone for success. Unlike its third-party counterpart, first-party data, acquired directly from customer interactions, offers unparalleled insights into preferences, behaviors, […]

Data Cleanrooms: Essential Infrastructure for Privacy Protection in the Digital Era

The digital marketing arena is witnessing a profound transformation. With major web browsers like Firefox and Safari discontinuing support for third-party cookies, and Chrome phasing them out gradually, alongside stringent regulations like the ePrivacy Directive and GDPR mandating consumer consent for data usage, the realm of data and privacy faces significant challenges. However, amidst these […]

Mastering Modern Advertising: The Essential Role of Artificial Intelligence

Artificial intelligence (AI) plays an increasingly vital role in modern advertising, transcending its initial promise to become an indispensable tool for marketers and advertisers worldwide. This transformative technology has revolutionized how businesses engage with consumers. From analyzing vast datasets in real-time to dynamically optimizing campaigns, AI has fundamentally reshaped the advertising landscape, driving campaign success […]

Green Advertising: Minimizing Carbon Footprint Through Targeted Solutions

In today’s digital age, advertising permeates every aspect of our lives, from the moment we wake up to the time we go to bed. Whether it’s scrolling through social media, listening to the radio, or watching television, advertisements are an ever-present force. However, what many may not realize is the environmental impact associated with advertising. […]

Embracing the Commerce Media Revolution

In today’s rapidly evolving digital business environment, the term “commerce media” has garnered considerable attention. But what precisely does it entail, and what factors fuel its ascent in the advertising realm? What is Commerce Media? Commerce media represents an innovative digital advertising strategy that harnesses the potency of commerce data and artificial intelligence to engage […]

Navigating the Cookieless Landscape

The imminent end of third-party cookies signals a transformative era for marketers, bringing forth challenges that demand innovative strategies. In the face of the cookieless future, diverse opinions on preparation strategies abound. However, one indisputable truth remains – the conclusion of third-party cookies poses a substantial challenge for global brands. The unavoidable consequences  The gravity […]

First-Party Data is the key to Effectively Engaging the Booming Travel Audience

The travel and tourism sector’s recovery from the impact of the COVID-19 pandemic is outpacing most industries. The industry is expected to post an annual average growth rate of 5.8% from 2022 to 2032 versus a 2.7% increase in global gross domestic product (GDP). Furthermore, it is predicted that 80% of leisure travelers will take […]

First-party Data is a Retailer’s Secret Weapon: unlock the potential now!

With online sales continuing to rise retailers are spending more on online advertising than ever before while also grappling with the challenges associated with the fact that third-party cookies are soon to be a thing of the past. However, retailers have a secret weapon that makes them the envy of those in other sectors – […]

digitalAudience appoints Kristian Westergren as Sales Director in Sweden

digitalAudience is pleased to announce the appointment of Kristian Westergren as the new Sales Director for Sweden. In this role, Kristian will be responsible for leading the company’s sales efforts in the Swedish market, working closely with the existing team to drive growth and exceed sales targets. Kristian brings a wealth of experience in sales […]

digitalAudience announces partnership with The Trade Desk

digitalAudience partners with The Trade Desk to provide access to reliable audience data digitalAudience, a leader in digital identity resolution, has announced a partnership with global advertising technology leader The Trade Desk. From now on addressable first and third-party audiences will be available for advertisers on The Trade Desk platform. The segments will be available […]